02 · Advertising & Growth

Ad spend that answers to margin, not to gross revenue.

Amazon Sponsored Products, Brands and Display, plus paid social, search and lifecycle email. Run by the person who also builds the inventory systems — so bids can be set against real landed cost and throttled before a stock-out instead of after it.

from $2,450/moStart a conversation

Who this is for: Small businesses spending roughly $10k–$60k a month on ads who want one senior operator on the account rather than a junior pod.

Ways to engage

Starting prices, published.

These are floors, not quotes — the real number comes out of a scoping call and lands in a written proposal. Nothing is charged from this site.

Account audit & 90-day plan

one-time

from $1,500

Full teardown: campaign structure, wasted-spend map, search-term and negative gaps, placement and top-of-search impression share, competitor exposure. Delivered as a written 90-day plan plus a per-SKU break-even table built from your actual landed cost and fees. Yours to keep — hand it to any agency you like. Credited against the first month if you engage within 30 days.

Best for: Anyone who suspects their current setup is leaking spend and wants a priced second opinion before changing anything.

Amazon & retail media

flat monthly

from $2,450/mo

Sponsored Products and Brands managed to per-SKU margin targets, with weekly search-term harvesting and negation, bid and placement management, inventory-aware budget throttling, and a weekly written report. Display, competitor conquest and unlimited ASINs at the higher tier. Flat fee on purpose — a percentage of ad spend pays the agency more for spending more.

Best for: Sellers doing $10k+/mo on Amazon who need disciplined execution more than another strategy deck.

Paid social & search

flat monthly

from $3,200/mo

Meta and Google account structure, audience and offer testing, server-side event setup, and a documented plan for the health-vertical optimization restrictions that quietly throttle supplement and wellness advertisers. Every concept pre-screened against FTC claim rules before submission, to cut the rejection rate this category lives with.

Best for: Businesses spending $10k–$30k/mo off Amazon who keep getting ads rejected without a straight answer why.

Retention & lifecycle

flat monthly

from $2,200/mo

Email and SMS ownership: flow build and maintenance, weekly campaign calendar and sends, segmentation, subscription save flows, and replenishment reminders timed to real days-supply from the item master rather than a generic 30-day guess. Platform licence billed direct to you, never marked up.

Best for: Businesses with real repeat volume where the fastest available margin is in the list, not in more traffic.

What you actually get

The work itself.

Account structure rebuild with a named campaign taxonomy per product family
Weekly search-term harvest — converting terms promoted, wasted spend negated at ad-group and campaign level
Per-SKU target ACoS derived from landed cost and marketplace fees, not a blanket account target
Inventory-aware budget throttling: bids step down as days-of-cover approaches the reorder point, and restore on receipt
Competitor conquest campaigns plus defensive targeting on your own listings
Top-of-search impression-share tracking and rank-push plans for launches and relaunches
Negative-keyword sync maintained across auto, broad, phrase and exact
Monthly TACoS and contribution-margin reporting measured against real COGS
Weekly written report and a standing call, with business-hours email access
A retained change log, so every account change is attributable months later
Ad and email copy screened against your approved claim register before it goes live
Quarterly stock-out post-mortem tying lost revenue and organic rank back to the purchasing decision behind it

Boundaries

What this does not include.

Said up front so nobody discovers it on week three.

Creative production: No photography, video, design or copywriting-for-hire — you supply creative or bring your own producer, and we tell you exactly what we need.
Percentage-of-ad-spend billing: Fees are flat so we are never paid more for spending more.
Twelve-month lock-ins: Three-month initial term, then month-to-month with 30 days notice.
Marketplace account health, listing SEO or A+ content as a separate service line.

This is a small, owner-led practice, not a fifty-person agency. The book is capped at a handful of active service clients so each one gets a senior operator rather than a junior pod — intake opens as slots free up.

Worth a conversation?

Describe the situation and we will tell you whether this is the right engagement — including when it is not, or when the cheaper one would do.

Start a conversation See all pricing